Prowly Journal

PR Trends to Leave Behind in 2023 and Budget Plans for 2024

Communication professionals are preparing for a fresh approach in 2024, leaving behind outdated strategies and focusing on effective budget plans.

11 January 2024

Unfiltered Prowly: Navigating Highs and Lows in the #StayProwly Campaign

#StayCurious #StayProwly: a peek behind the scenes of our campaign, unveiling the triumphs and hiccups of a start-up looking to scale up.

9 January 2024

AI and tech adoption in PR on the rise

PR Pros embrace AI tools, and over two-thirds are on board. AVE still lingers in PR reports, but advanced tech takes the lead. A survey of 303 comms professionals shows that advanced data analytics, AI, and automation are making their way into the PR world. While they ar...

18 July 2023

PR Episodes: turn up the volume and switch on the latest in PR

Join us for PR Episodes - an online, must-see event featuring PR discussions with top industry experts. Each day between March 13th and March 17th, we'll take you on a 30-minute journey through the hottest topics in PR.

27 February 2023

Life-work balance with unlimited time off in Prowly

Prowly introduces a new benefit, Trust Paid Time Off, which means that our teammates can use as many paid days off a year as they need.

23 January 2023

The Wrap-Up: Prowly’s Experience at the PRSA

Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, the annual event hosted by the Public Relations Society of America (PRSA). The Prowly Team was more than happy to join them to celebrate and support the return of PR event...

22 December 2022

CSR is not just for big business anymore

More and more, CSR has come to represent a shared Responsibility where every little good deed matters. This is how Prowly, a PR software company, strove to meet the needs of their community in 2022.

19 December 2022

Prowly Releases PR Reports, An Automated Coverage Reporting Tool For PR Professionals

Just three months after releasing Media Monitoring, Prowly holds the momentum with PR Reports, a coverage reporting tool. This new addition completes their quest to become the all-in-one tool for PR professionals.

18 August 2022

Our improved Media Database is live! Here’s all you need to know

Prowly introduces a new and better version of the Media Database. With the latest product update, you can now find niche journalists faster thanks to keyword search, where you can look for that particular keyword in their latest articles and tweets.

16 August 2022

Prowly's latest report looks at the role of technology in PR

The report is a fascinating snapshot of where PR is today as it gradually adapts and embraces digital capabilities that streamline processes and integrate resources into comprehensive tools. The overall trend is towards greater adoption of these tools but, as we found ou...

29 June 2022