The report is a fascinating snapshot of where PR is today as it gradually adapts and embraces digital capabilities that streamline processes and integrate resources into comprehensive tools. The overall trend is towards greater adoption of these tools but, as we found out, the use of technology in PR is uneven and focused on some tasks more than others.
Working in PR will always involve some old-school methods of making & maintaining contacts but there's no denying that technology is changing the way the game is played.
The simple truth is that you can't be the best promoter of your brand or your client's brand if you're not up to speed on the tech tools available for PR pros. As a tech platform for PR ourselves, we thought it would be a good idea to take the pulse of the industry on this topic and put together a report that dives into just how much — and sometimes how little — those tools are used in our field.
So we reached out to more than two hundred of our contacts in the industry with a list of questions designed to learn more about the role tech plays in their typical workday. We also jumped into an ocean of data generated by Prowly to see what features & functionalities are must-haves and which are, let's say, not quite as popular.
After that, we combed through the responses we got and compiled the stats using Semrush. Then, for the cherry on top, we reached out to various influencers and important voices throughout our industry for their feedback on what we found.
The result is our The State of PR Technology 2022 report and — spoiler alert — you simply have to read it.
Every page is an interesting look behind the curtains of the PR world, full of insights into how we get our jobs done and the tools we use to do it. Is your PR tech stack typical of most others? Are you an outlier? Are ahead of the crowd or are you going to be a little late crossing the finish line?
You'll learn all this and more by downloading our free report, The State of PR Technology 2022.
About Prowly
Prowly is an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks. Prowly supports users in storytelling, finding the right media contacts and organizing them in a PR CRM, creating aesthetically pleasing press releases, managing email pitches, maintaining journalist-friendly newsrooms, media monitoring and more. This affordable PR tool was already used by over 7,000 users from more than 70 countries.