More and more, CSR has come to represent a shared Responsibility where every little good deed matters. This is how Prowly, a PR software company, strove to meet the needs of their community in 2022.
The numbers don’t lie. 77% of consumers agree, companies should be committed to making the world a better place1. This while 88% of employees now believe it is no longer acceptable for companies to make money at the expense of society at large2. These are signs of a greater, growing truth. CSR is no longer just for big companies, it has become the very DNA of modern organizations.
Regardless of the size, every business and individual shares a responsibility to do what they can for their local communities, for their surroundings, for the world. Every little good deed helps make the world a better place and together we can do a lot of good.
Prowly - a PR software company based in Poland, experienced unprecedented growth in 2022. And with it came a growing responsibility to make a positive social impact when and where they could.
Prowly began by expanding beyond charity work in their own neighbourhood and their support of NGOs, forming its first DEI team (Diversity, Equity, and Inclusion Team) and promoting inclusion in their community through internal education and donations to a new project by the Diversity Poland Foundation for the suicide prevention of LGBTQ+ teens.
The war in Ukraine has brought a great many in need to the hearts and minds of many people. To support those displaced by the war, Prowly opened the doors to their Warsaw office and became a temporary home for refugees for three full months while they worked to get back on their feet. In cooperation with NGOs (Dom Ukrainski and Fundacja Centrum), they helped nearly thirty people to find permanent places and adjust to their new reality, among other works.
Here at Prowly, we believe that CSR initiatives should be a reflection of real internal values. For us it’s always been about diversity and inclusion in the workplace and doing good for others. I am super happy to see how these values have been translated into real actions by our team. I couldn’t be more proud of the fact that all of our CSR initiatives were driven by our employees, which also reflects our bottom-up approach in business.
- Joanna Drabent, CEO of Prowly
Over this past year, this trend can be seen throughout Poland, with 63% of enterprises explicitly including CSR into their strategies3. GetResponse, a marketing automation platform recently organized the “Polish Businesses for Ukraine” campaign. This helped Polish companies give real support to both the Ukrainian people living in war-torn areas and those fleeing the war to Poland. Another excellent example is LiveChat, an online customer support tool that has provided free lessons to more than 2200 elementary and secondary school kids to help them start careers in AI.
These are just some examples of the small steps each of us can take to make our world, our community, a better place. The first steps on a much greater journey, one we all share. Reminding ourselves of these small works helps us stay focused on how each of us can help shoulder the weight of our shared responsibility.
Prowly is an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks. Prowly supports users in storytelling, finding the right media contacts and organizing them in a PR CRM, creating aesthetically pleasing press releases, managing email pitches, maintaining journalist-friendly newsrooms, media monitoring and more. This affordable PR tool has already been used by over 7,000 users from more than 70 countries.
3 Source: 2014 KPMG and Forum Odpowiedzialnego Biznesu, Społeczna odpowiedzialność biznesu: fakty a opinie