Prowly introduces a new and better version of the Media Database. With the latest product update, you can now find niche journalists faster thanks to keyword search, where you can look for that particular keyword in their latest articles and tweets.
Building media lists is often a tedious and time-consuming process. What if, instead of spending hours on media research, you could save time finding and managing all contacts with one single tool? With our improved Media Database that’s possible. And easier than ever.
With the new Media Database you can:
- Find niche journalists for your story, faster
Prowly’s Media Database update allows you to find contacts by searching for keywords found in their latest articles and tweets. With this, you can find hyper-relevant journalists even quicker than previously.
When the new keyword search is used you can apply a data range filter to discover journalists who have been recently working with a specific topic, increasing your chances of successful outreach.
You can use the keyword search along with the existing filters, such as name, outlet, language, location, topic, media type, and role, to further narrow down the results.
With the new update, even misspelled contacts or outlets will appear in the search results along with helpful suggestions, allowing you to quickly discover what you need.
- Build media lists easier than before
The improved Media Database comes along with a “My selection” tab designed to make building media lists easier and faster than ever. It’s a place to store all the contacts you want to pitch and verify whether or not you already have them in your contacts.
- Get more information about the journalists you want to pitch
In Prowly’s new Media Database you can find all the information you need about journalists, their media outlet and see up to 100 recent articles written by them. This improvement will help you personalize your pitch and stay up to date with the latest pieces from your target journalists.
With Prowly, you can also create tailored media lists and pitch your story with a personalized message and analytics. By reaching out to people who are looking for a story like yours, you have a chance to dramatically boost your chances of landing a publication. Ready to give it a try?
About Prowly
Prowly is an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks. Prowly supports users in storytelling, finding the right media contacts and organizing them in a PR CRM, creating aesthetically pleasing press releases, managing email pitches, maintaining journalist-friendly newsrooms, media monitoring and more. This affordable PR tool was already used by over 7,000 users from more than 70 countries.