Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, the annual event hosted by the Public Relations Society of America (PRSA). The Prowly Team was more than happy to join them to celebrate and support the return of PR events.
PRSA is one of the biggest non-profit organizations for PR professionals. Founded in 1947, it’s celebrating its 75th anniversary this year. The organization serves as a lifelong support for PR professionals, with individual career needs met through a robust network of 110 chapters and 14 professional interest sections.
Many members became a part of the organization while still in college, through its popular student organization, the Public Relations Student Society of America (PRSSA). Chapters can currently be found on 375 college and university campuses.
ICON is their international industry conference, and every year it puts the spotlight on a different theme.
Many members became a part of the organization while still in college, through its popular student organization, the Public Relations Student Society of America (PRSSA). Chapters can currently be found on 375 college and university campuses.
ICON is their international industry conference, and every year it puts the spotlight on a different theme.
ICON 2022: This Year’s Theme & Topics
The conference took place in Dallas from Nov. 13-15. The theme of this year’s event was “The Power of Influence”.
Over 1000 attendees from all over the world gathered for the event, which included an impressive line-up of keynote speakers like football icon Emmitt Smith, Oscar-award-winning actor and director, Marlee Matlin, and Katty Kay of BBC News.
135 speakers led more than 12 topics tracks that covered everything PR pros love to discuss with their colleagues, like reputation and crisis management, digital communication, leadership and management, tools and techniques, and Environmental, Social & Governance (ESG).
Prowly’s impression was that the ESG and DE&I tracks were the most popular ones, but there were a lot of great takeaways from the full agenda.
Over 1000 attendees from all over the world gathered for the event, which included an impressive line-up of keynote speakers like football icon Emmitt Smith, Oscar-award-winning actor and director, Marlee Matlin, and Katty Kay of BBC News.
135 speakers led more than 12 topics tracks that covered everything PR pros love to discuss with their colleagues, like reputation and crisis management, digital communication, leadership and management, tools and techniques, and Environmental, Social & Governance (ESG).
Prowly’s impression was that the ESG and DE&I tracks were the most popular ones, but there were a lot of great takeaways from the full agenda.
The Networking Opportunities
Since everyone was finally returning in person, all attendees wanted to connect. The PRSA built networking parties and networking opportunities into the ICON evening schedule. The ICON organizers even introduced an app for attendees that allowed us to connect through online conversations too.
Prowly participated in the event for the first time. Due to a partnership with PRSA, the company hosted an exhibition booth. It was an amazing opportunity to meet with speakers and attendees and chat about PR software, allowing Prowly’s team to gather many industry insights.
The main attraction of the booth was a social media vending machine for attendees.
Prowly participated in the event for the first time. Due to a partnership with PRSA, the company hosted an exhibition booth. It was an amazing opportunity to meet with speakers and attendees and chat about PR software, allowing Prowly’s team to gather many industry insights.
The main attraction of the booth was a social media vending machine for attendees.
Conclusion: ICON is a Must-Attend PR Event
The event was attended by PR professionals who wanted to get inspired, learn new things, and network with other PR pros. Photos from the event are available in the online gallery.
Prowly was able to secure very promising partnerships and projects thanks to the connections made at the event. ICON conference is a must-attend event for anyone in the PR industry.
Prowly was able to secure very promising partnerships and projects thanks to the connections made at the event. ICON conference is a must-attend event for anyone in the PR industry.
About Prowly
Prowly is an all-in-one workflow automation solution for PR professionals where companies of all sizes can manage media relations more effectively by saving time on routine tasks. Prowly supports users in storytelling, finding the right media contacts and organizing them in a PR CRM, creating aesthetically pleasing press releases, managing email pitches, maintaining journalist-friendly newsrooms, media monitoring and more. This affordable PR tool has already been used by over 7,000 users from more than 70 countries.