Last month, public relations professionals from all over the world traveled to Texas for ICON 2022, the annual event hosted by the Public Relations Society of America (PRSA). The Prowly Team was more than happy to join them to celebrate and support the return of PR events.
Many members became a part of the organization while still in college, through its popular student organization, the Public Relations Student Society of America (PRSSA). Chapters can currently be found on 375 college and university campuses.
ICON is their international industry conference, and every year it puts the spotlight on a different theme.
ICON 2022: This Year’s Theme & Topics
Over 1000 attendees from all over the world gathered for the event, which included an impressive line-up of keynote speakers like football icon Emmitt Smith, Oscar-award-winning actor and director, Marlee Matlin, and Katty Kay of BBC News.
135 speakers led more than 12 topics tracks that covered everything PR pros love to discuss with their colleagues, like reputation and crisis management, digital communication, leadership and management, tools and techniques, and Environmental, Social & Governance (ESG).
Prowly’s impression was that the ESG and DE&I tracks were the most popular ones, but there were a lot of great takeaways from the full agenda.
The Networking Opportunities
Prowly participated in the event for the first time. Due to a partnership with PRSA, the company hosted an exhibition booth. It was an amazing opportunity to meet with speakers and attendees and chat about PR software, allowing Prowly’s team to gather many industry insights.
The main attraction of the booth was a social media vending machine for attendees.
Conclusion: ICON is a Must-Attend PR Event
Prowly was able to secure very promising partnerships and projects thanks to the connections made at the event. ICON conference is a must-attend event for anyone in the PR industry.