Which Metrics Are Going to Jack Up Your PR Reports with Prowly
We all know the theory which says that everyone should measure their PR activities. But not everyone knows how to get started in practice. That’s precisely where we come in.
29 August 2018
8 Rules for Designing a Brand Journal on Prowly 💝
The Brand Journal module powered by Prowly is most frequently used to serve as an online press center. Due to its flexibility, it may also be used for writing a blog or running a brand’s online magazine. Some clients also use it to build an entire website. Here are some simple rules to help you create a useful and clean online service, regardless of the role it is intended to play for your audiences.
1 October 2017
AB Testing - Improve Your Pitching Results With Data
AB tests are a good way to find the best way of doing things. It’s been widely used by marketing so far, but there’s no reason why PRs should embrace it as well. Whatever you do, it’s always good to constantly seek improvement – and that’s what AB tests are built for!
22 August 2017
Don’t Do Media Relations. Do Inbound Relations Instead and Let Your Audience Find You with Prowly Brand Journal
PR 3.0 is the PR of new technologies and new competencies. Today, when virtually everyone can publish content and almost instantly earn the rank of an opinion leader, the Holy Grail of your profession isn’t the traditional media relations anymore, but your very own conte
6 April 2017
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