This season, Audience reveals new secrets about your contacts. We already what these secrets are!
It’s All Right
Another change concerns the detailed view of a contact. The left section of this view is dedicated to all activities and notes regarding a given contact. You can now sort these activities. On the right, you can find a general description of the contact, all contact details that you’re storing, as well as information on which groups and segments the contact belongs to—the latter can now be easily edited (added or removed from this level).
Audience speaks the truth
Filters and segments created on their basis will also undergo a makeover. We added open rate, click rate, and bounce rate stats to the filters, along with the ability to define the time range in which you might want to examine the behavior or parameters available within all filters. What does this mean in practice? For example, the new features will ensure easy access to the contacts which in the last three months have been clicking through your messages most often. What’s equally important, a view similar to the group’s statistics view will also appear in the settings of each segment.