The Filmteractive Festival of Interactive Communication was conceived in response to the needs of evolving markets and new challenges related to building a marketing message. It provides a platform that brings together business and creativity. This confrontation results in countless interesting discussions, new opportunities, and plenty of out-of-the-box ideas. The following case study outlines the promotional and communicative activities presented at the 6th Filmteractive Festival and their effects. Product used: Prowly Brand Journal.
Media Klaster Foundation — an organization founded to create a cooperation platform for institutions and companies representing the film, digital, media, and advertising industries in Łódź, Poland. The Foundation’s operations facilitate cooperation, establishing contacts, and joint projects, and, as a result, promote the development of the industry. >> www.mediaklaster.pl
Deloitte Digital – strategic partner of the event.
5 Years of Filmteractive
How we did it:
Filmteractive Festival 2016 - extra footage - video report
SUMMARY – Publications
Outcome: more than 300 publications containing Filmtercative content on the radio, TV, Internet, and Social Media.
PR Manager at Deloitte Digital