Edyta Kowal Named New CMO at Prowly

14 August 2018

Edyta Kowal, former Content Marketing Manager at Prowly, was promoted to Chief Marketing Officer. She replaced Piotr Bożek, who left the company in May this year to develop his own business. As Chief Marketing Officer, Edyta is coordinating Prowly's marketing operations. Her responsibilities include building Prowly's marketing strategy, continuously optimizing ROI, as well as managing and developing the marketing team.

Edyta Kowal, new Chief Marketing Officer at Prowly.

"Ever since Edyta and I started our professional journey together, I've been incredibly impressed by the progress she's been making. Three years ago, when the plan for Prowly's content marketing operations started to ripen, I had no doubts that Edyta would be able to earn her wings in this field. That's when we came up with a shared dream of building the best educational PR-related website. Our cooperation, which is based on the values we both share, allows Edyta to feel at home here at Prowly, not only professionally but also privately, by developing her own personal brand. I'm deeply convinced that with Edyta at the helm of our marketing team, her and the company will continue developing new superpowers."

JOANNA DRABENT, CEO & CO-FOUNDER OF PROWLY.

Up until now, Edyta has been responsible for developing Prowly's content marketing strategy and running Prowly Magazine, a global platform devoted to topics related to public relations. She's also the initiator of a series of industry meetings for content marketing practitioners – Content Espresso – which she runs together with three other industry experts: Magdalena Urbaniak from Brand24, Anna Mościcka from Whites, and Małgorzata Walendziewska from indaHash. Previously, she worked as the editor-in-chief at Proto.pl, Polish PR industry news portal, and PR professional supporting brands like Castrol or Evenea. She is also an expert contributor for both local and global media outlets. She specializes in communication, content creation, and social media. After work, she is the co-driver of a blue MX-5.

Edyta joined the Prowly team in September 2015.

About: Prowly is a PR and Content Marketing CRM for agencies, businesses and freelancers. It lets you create interactive press releases, articles or blog posts, post them on brand newsrooms, then distribute to the media and measure results. Several thousand professionals already use Prowly, including PR team members for brands such as Vimeo, Deloitte Digital, IKEA, Spotify and National Geographic.

Prowly is a member of the European Tech Alliance, alongside some of the biggest technology startups from Europe (King, Spotify, BlaBlaCar, Deezer), supporting the European Commission in the Digital Single Market (DSM) project.

Cover photo copyright by shootit.pl.

Rafał Sałak