They call him the analytical mafia kingpin—apparently he knows all about you. Watch out: he might look a bit scary at first, but we can guarantee that sooner or later you’ll become good pals.
Dashboard – A New Command Center
The Dashboard is divided into sections corresponding to the modules in the application. It will show you, among other things, accurate traffic statistics for your Brand Journals (sessions, visits, unique visits); the efficiency of your mailing operations over the last 30 days (number of clicks and opens, click rate, open rate); and those database contacts which most frequently interacted with your content in this period. All this data will be automatically combined with data from the previous period.
Performance – the final touch
At the start, you will see your top content, the most active contacts in the database, and all your mailings along with their results. You will be able to compare all these datasets with information from the previous period. And as if that wasn’t enough, based on these statistics, Performance will tell you at what times it is best to contact the people in your database, what volume of traffic you’re generating with your mailings on the Brand Journal and what is the average open rate of each of your dispatch.