Just three months after releasing Media Monitoring, Prowly holds the momentum with PR Reports, a coverage reporting tool. This new addition completes their quest to become the all-in-one tool for PR professionals.

Prowly introduces a new and better version of the Media Database. With the latest product update, you can now find niche journalists faster thanks to keyword search, where you can look for that particular keyword in their latest articles and tweets.

The report is a fascinating snapshot of where PR is today as it gradually adapts and embraces digital capabilities that streamline processes and integrate resources into comprehensive tools. The overall trend is towards greater adoption of these tools but, as we found ou...