• Budgets tighten, AI rises: PR tech stack in 2024 shifts to data-driven approach
  • Prowly Announces Leadership Transition
  • Prowly Partners with TVEyes, Now Monitors All Media Types
Budgets tighten, AI rises: PR tech stack in 2024 shifts to data-driven approach
Prowly Announces Leadership Transition
Prowly Partners with TVEyes, Now Monitors All Media Types
Budgets tighten, AI rises: PR tech stack in 2024 shifts to data-driven approach

A recent survey by Prowly paints a picture of a PR industry at a crossroads in 2024. As budgets shrink, and demand for measurable results grows, professionals are turning to AI not for content creation anymore, but for data analysis and reporting.
Prowly Announces Leadership Transition

Co-founder Sebastian Przyborowski becomes CEO as Joanna Drabent steps down after decade of growth
Prowly Partners with TVEyes, Now Monitors All Media Types

Prowly, a PR software platform, announces its most significant product update this year - an expansion of its media monitoring capabilities to include global broadcast sources. Users will now have an overview of brand mentions across all communication channels: TV, radio...
US Online Media Spotlight: From Gymnastics Gold to Viral Sensations at Paris Olympics

The 2024 Paris Olympics grabbed the attention of US media. A report by Prowly PR Platform, which tracked mentions in US news and blogs from July 26 to August 11, shows that US media interest was about more than just medal counts.
Exploring stress factors in the PR industry - a survey from Prowly

Working in public relations is consistently ranked among the most stressful professions. The combination of client management, media relations, crisis handling, and the need to multitask under pressure creates a high-stress environment. So, it comes as no surprise that i...
Prowly’s new approach to writing press releases with AI

AI content generators often fall short of delivering high-quality, meaningful content. Recognizing this gap, Prowly has developed an AI Assistant tailored explicitly for PR professionals. It mimics a creative partner who works in the background, helping craft compelling ...
PR Trends to Leave Behind in 2023 and Budget Plans for 2024

Communication professionals are preparing for a fresh approach in 2024, leaving behind outdated strategies and focusing on effective budget plans.
Unfiltered Prowly: Navigating Highs and Lows in the #StayProwly Campaign

#StayCurious #StayProwly: a peek behind the scenes of our campaign, unveiling the triumphs and hiccups of a start-up looking to scale up. 
AI and tech adoption in PR on the rise

PR Pros embrace AI tools, and over two-thirds are on board. AVE still lingers in PR reports, but advanced tech takes the lead. A survey of 303 comms professionals shows that advanced data analytics, AI, and automation are making their way into the PR world. While they ar...
PR Episodes: turn up the volume and switch on the latest in PR

Join us for PR Episodes - an online, must-see event featuring PR discussions with top industry experts. Each day between March 13th and March 17th, we'll take you on a 30-minute journey through the hottest topics in PR. 
Press Kit

Prowly Journal

Prowly is a SaaS platform that helps public relations professionals save time on everyday tasks, reach more journalists and report on brand performance. For the past 10 years, this PR tool has been used by over 7,000 customers from more than 70 countries. The platform provides access to a media database of more than one million journalists, easy distribution of press releases, advanced media monitoring and coverage reporting. Prowly was acquired by Semrush, a leading online visibility management SaaS platform in 2020.

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