Through technologies dynamic development, we live in an ever-changing reality and the way we communicate is the fastest to evolve. For start-ups in this market it’s an advantage and also a curse. Those who observe, analyse and adapt will survive.
Prowly app is a B2B web-based application for marketing and public relations professionals. The product has been developing for more than 18 months. From the very beginning our goal is to stimulate changes in Public Relations – this is where we found our strength and this is what differentiates us from local and global competitors.
Phase 1 – own need
During the first phase we saw it was possible to replace three tools (Excel, Word, Outlook) with one, light and easily-accessed SaaS (Software as a Service) application, this had the added benefit of making teamwork easier. This became a foundation for the first version of the product. After its release we aimed to verify market requirements by gathering opinions of the product from its users, then created a plan for the applications development in the months to come.
Phase 2 – getting feedback
Phase 3 – trends adaptation
The next key development came through tuning the new functions via the analysis of market trends. For Prowly it was the third phase which could have had a huge influence on a project’s success. We examined the latest global communication trends. In effect, we relaunched online press office and called them Brand Journals, this was because their role is not only to gather all press information, but also to integrate its whole communication in one place.
The first launch for the new brand journal was with Hill and Knowlton Strategies Poland and their client Spotify.