We have been running Prowly app for more than one year. We launched our app in the end of 2013, so 2014 was the most important year for our business in Poland. After launching in beta we have verified market need and on that basis we prepared next iteration of our product – Prowly 1.0. Prowly 1.0 launch was the beginning of a real battle (fight?) for the biggest clients in Poland and verifying our long-term plan for sales. 2014 was full of rises and falls for us. That kind of experience can give you only working on your own startup.
Patience is a virtue – WTF?
In the Prowly team we have some experience on that field as well. At the seed stage (in the middle of 2013) we gained the first round of financing from Polish venture – IQ Partners. Thanks to these funds we created Prowly MVP.
Several months after MVP launch we also acquired Polish business angel (Lech Kaniuk, co-founder of PizzaPortal.pl – now part of The Delivery Hero Network) who became one of our shareholders. Thanks to the press release it looked like one of these BIG investments on the startup market in Poland even if it wasn’t. Anyway, after several months current cash was ending so we have started to look for the round A. It was in March 2014. We had meetings with the most ventures in Poland and the negotiations with some of them took us almost half a year. It was like a vicious circle and honestly we were not happy with the proposals. That is why we finally decided to run into a debt. We made a cold calculation and came to conclusion that this whole situation distracted us in our daily actions – in sales and development which were priorities in that time. And we have never announced that in the market although it was probably the most important business decision for us so far.
Constantly facing new challenges
Our story shows that sometimes a simple need to solve everyday problems accidentally sets up the foundation for something bigger. That is, if you have the guts to do it and if you meet the right people to share and expand your vision with. In our team we hope that Prowly will become Salesforce among the CRM’s dedicated to PR professionals all over the world. Meanwhile, we are trying to be patient.