Medstar Media is a marketing agency that helps providers build their business with targeted marketing campaigns and high-converting websites. In 2014, they created a YouTube video to raise awareness for prostate cancer. They needed media outlets to help them promote their video. It took them hundreds of hours to research which editors they should pitch and time to track down their emails. Contrast that to their most recent awareness video posted in 2019. Only this time, they chose Prowly to help them navigate their actions towards PR outreach.
The problem: Finding the right journalists to pitch the videos to
“I love Prowly. Your service helped me locate the press contacts I needed to make a breast cancer awareness video we did go viral. My mom is a survivor. We were able to spread the word because you made it easier for us to contact the right people.”
Chris Zelig, Partner Medstar Media
How Prowly solved the agency’s problems and how this translated into business
Over 150 media outlets worldwide had linked to the video, garnering millions of views.
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Even the best story needs people who want to share it
Content Marketing Specialist at Prowly