Prowly is the first PR platform to offer a comprehensive profile of visitors to media outlets' domains.
The data insights provided by Semrush, which is a parent company, will enable PR professionals to create more precise and accurate media lists, which are essential for successful pitching.
Most PR tools provide various data points about the traffic of online media outlets, which can be quite useful when evaluating the popularity of a specific website and its potential audience reach. Nevertheless, this data alone is insufficient to determine if an outlet should be included in the "top media" list. Up until now, only marketers equipped with paid analytics tools could target their campaigns with such a high degree of precision.
The new feature provides PR professionals with the capability to search the media database by setting up various filters that align with potential customer profiles, ensuring that the most suitable and accurate outlets are identified.
Users are able to analyze the profile of the visitors to the domain using data such as:
- country
- interests
- gender
- age
- income distribution
- occupation
- education level
- household size
Digital PR professionals now have deep insights into media outlets, allowing them to better understand the journalists’ audience and target their pitches more accurately.
Prowly is a SaaS platform that helps public relations professionals save time on everyday tasks, reach more journalists and report on brand performance. For the past 10 years, this PR tool has been used by over 7,000 customers from more than 70 countries. Prowly was acquired by Semrush, a leading online visibility management SaaS platform in 2020.