Spotify Launches the First Prowly Brand Journal in Poland
Spotify Launches the First Prowly Brand Journal in Poland

Spotify Launches the First Prowly Brand Journal in Poland

The Polish version of Spotify has been enhanced with a media-dedicated Prowly Brand Journal that constitutes a place integrating the brand's communication from all the channels it runs.

Check out Spotify Poland's newsroom built with Prowly

Brand journal Spotify Poland

Brand journal Spotify Poland

Spotify jest nagradzanym muzycznym serwisem streamingowym, oferującym dostęp do ponad 35 milionów utworów. Zapraszamy do naszego biura prasowego.

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By heading over to www.spotify.prowly.com media and regular users are able to find all the news published by Spotify online. Spotify's brand journal has been developed using Prowly app – a web app intended for PR professionals. Its launch has been coupled with the premiere of a new, globally unique feature of the app.
Brand journalism is an increasingly popular trend in brand communication. It's based on the assumption that the story of a major brand can't be told in a single advertising spot, but has to be continuous and spread over multiple channels. Brand journalism is a way for a brand to communicate, that allows to tell its story over time.
This is precisely the idea behind the recently launched Spotify brand journal. It serves as a technological hub, integrating all the content published by the brand in various channels - from press releases, through blog posts, up to social media and video content.
This is precisely the idea behind the recently launched Spotify brand journal. It serves as a technological hub, integrating all the content published by the brand in various channels - from press releases, through blog posts, up to social media and video content.
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