How to Use Prowly’s Brand Journal for Crisis Communication

Every hour matters in case a sudden need arises to create a center for crisis communication. If your company website isn’t agile enough or if you simply prefer to create an independent page that will not necessarily be accessible from the level of your primary site, Prow...
8 Reasons Why SEO is Important in PR

One of the elements we’ve implemented in the latest version of Prowly’s content editor is more control over the SEO settings. And the reason is simple—optimizing your content for search is today one of the basic tools that help PR people reach audiences with their messag...
Which Metrics Are Going to Jack Up Your PR Reports with Prowly

We all know the theory which says that everyone should measure their PR activities. But not everyone knows how to get started in practice. That’s precisely where we come in.
Three Ways to Write an Effective Email Pitch

It’s no mystery that a good email pitch means the life or death of even the most carefully thought through and crafted press release. How to write an email pitch that will engage your media contacts and keep the path to coverage clear and open?
What’s Your Role Within the Prowly Account?

To log in to your Prowly account, you use your email address. The app sees it as your individual ID, to which a specific ‘role’ is assigned. Your role will determine your access to the app’s functionalities. Learn how to manage these roles and how to use them in practice...
Best Time to Send a Press Release

There are many factors that can decide the life or death of your media coverage: from the relationships with specific journos to editorial schedules to the topics of your publications. Yet there are situations when you should also remember about some basics, like, for in...
Analyze Your Efforts — A Few Words on Mailing Statistics

Before you send a mailing, you have to make some choices — think what title to give, what to put in the message, and who should the recipients or your press release should be. All these decisions will ultimately result in a mailing, the effects of which should be measure...
10 Reasons Why You Should Start Using Prowly

Are you looking for a PR software for your business? Or perhaps you’ve heard some of your friends mentioning Prowly and you’d like to find out why they chose our app? Here are the top ten reasons why the PR industry thrives working with us. Enjoy!
What’s the Difference Between a Group and a Segment? A Few Words on Organizing Your Contacts Database

Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”May this quote be a good guiding spirit for this article.
6 Simple Steps to an Effective Pitch

Building a contacts list is a process that requires quite a lot of effort and commitment, which ultimately may bring many benefits. Where best to start? First of all, think about what and how you want to inform your potential readers. Remember that stories told in a plai...
How to Use Prowly’s Brand Journal for Crisis Communication

Every hour matters in case a sudden need arises to create a center for crisis communication. If your company website isn’t agile enough or if you simply prefer to create an independent page that will not necessarily be accessible from the level of your primary site, Prow...
8 Reasons Why SEO is Important in PR

One of the elements we’ve implemented in the latest version of Prowly’s content editor is more control over the SEO settings. And the reason is simple—optimizing your content for search is today one of the basic tools that help PR people reach audiences with their messag...
Which Metrics Are Going to Jack Up Your PR Reports with Prowly

We all know the theory which says that everyone should measure their PR activities. But not everyone knows how to get started in practice. That’s precisely where we come in.
Three Ways to Write an Effective Email Pitch

It’s no mystery that a good email pitch means the life or death of even the most carefully thought through and crafted press release. How to write an email pitch that will engage your media contacts and keep the path to coverage clear and open?
What’s Your Role Within the Prowly Account?

To log in to your Prowly account, you use your email address. The app sees it as your individual ID, to which a specific ‘role’ is assigned. Your role will determine your access to the app’s functionalities. Learn how to manage these roles and how to use them in practice...
Best Time to Send a Press Release

There are many factors that can decide the life or death of your media coverage: from the relationships with specific journos to editorial schedules to the topics of your publications. Yet there are situations when you should also remember about some basics, like, for in...
Analyze Your Efforts — A Few Words on Mailing Statistics

Before you send a mailing, you have to make some choices — think what title to give, what to put in the message, and who should the recipients or your press release should be. All these decisions will ultimately result in a mailing, the effects of which should be measure...
10 Reasons Why You Should Start Using Prowly

Are you looking for a PR software for your business? Or perhaps you’ve heard some of your friends mentioning Prowly and you’d like to find out why they chose our app? Here are the top ten reasons why the PR industry thrives working with us. Enjoy!
What’s the Difference Between a Group and a Segment? A Few Words on Organizing Your Contacts Database

Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”May this quote be a good guiding spirit for this article.
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