Three Ways to Write an Effective Email Pitch

It’s no mystery that a good email pitch means the life or death of even the most carefully thought through and crafted press release. How to write an email pitch that will engage your media contacts and keep the path to coverage clear and open?
What’s Your Role Within the Prowly Account?

To log in to your Prowly account, you use your email address. The app sees it as your individual ID, to which a specific ‘role’ is assigned. Your role will determine your access to the app’s functionalities. Learn how to manage these roles and how to use them in practice.
Best Time to Send a Press Release

There are many factors that can decide the life or death of your media coverage: from the relationships with specific journos to editorial schedules to the topics of your publications. Yet there are situations when you should also remember about some basics, like, for instance, the timing of your press releases. What’s the best time and day to hit “send”? Let’s find out!
Analyze Your Efforts — A Few Words on Mailing Statistics

Before you send a mailing, you have to make some choices — think what title to give, what to put in the message, and who should the recipients or your press release should be. All these decisions will ultimately result in a mailing, the effects of which should be measured by analyzing your mailing statistics.
10 Reasons Why You Should Start Using Prowly

Are you looking for a PR software for your business? Or perhaps you’ve heard some of your friends mentioning Prowly and you’d like to find out why they chose our app? Here are the top ten reasons why the PR industry thrives working with us. Enjoy!
What’s the Difference Between a Group and a Segment? A Few Words on Organizing Your Contacts Database

Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”May this quote be a good guiding spirit for this article.
How to Manage a Successful Follow-up with Prowly PR Software

People tend to have extreme feelings about it: some love it, others hate it. But one thing’s for sure: a good follow-up is what helps secure outstanding coverage, establish new relations, and provide some unknown details about your contacts. Are you wondering how it’s done and where to start? Sit back and plan the process carefully before you decide to approach someone with the infamous “Did you receive my press release?” question.
Set Up Your Prowly Account in 90 Minutes

Hi there! Imagine this: you’re at work early in the morning. You open your laptop, brew some coffee, and launch just one app. At startup, it displays all the stats generated recently by your press room or online magazine. It tells you which press release or article was the most popular among your readers and which contacts from your list have read it just recently. Your next release is scheduled before lunch. You can go grab a bite, the app will take care of everything. This is just a small example of what you can do with Prowly, the software you’re about to test out. In this guide, we’d like to show you how to master its basics and implement it to your everyday work routine effectively.
8 Rules for Designing a Brand Journal on Prowly 💝

The Brand Journal module powered by Prowly is most frequently used to serve as an online press center. Due to its flexibility, it may also be used for writing a blog or running a brand’s online magazine. Some clients also use it to build an entire website. Here are some simple rules to help you create a useful and clean online service, regardless of the role it is intended to play for your audiences.
8 Reasons Why SEO is Important in PR

One of the elements we’ve implemented in the latest version of Prowly’s content editor is more control over the SEO settings. And the reason is simple—optimizing your content for search is today one of the basic tools that help PR people reach audiences with their messages even more effectively.
Three Ways to Write an Effective Email Pitch

It’s no mystery that a good email pitch means the life or death of even the most carefully thought through and crafted press release. How to write an email pitch that will engage your media contacts and keep the path to coverage clear and open?
What’s Your Role Within the Prowly Account?

To log in to your Prowly account, you use your email address. The app sees it as your individual ID, to which a specific ‘role’ is assigned. Your role will determine your access to the app’s functionalities. Learn how to manage these roles and how to use them in practice.
Best Time to Send a Press Release

There are many factors that can decide the life or death of your media coverage: from the relationships with specific journos to editorial schedules to the topics of your publications. Yet there are situations when you should also remember about some basics, like, for instance, the timing of your press releases. What’s the best time and day to hit “send”? Let’s find out!
Analyze Your Efforts — A Few Words on Mailing Statistics

Before you send a mailing, you have to make some choices — think what title to give, what to put in the message, and who should the recipients or your press release should be. All these decisions will ultimately result in a mailing, the effects of which should be measured by analyzing your mailing statistics.
10 Reasons Why You Should Start Using Prowly

Are you looking for a PR software for your business? Or perhaps you’ve heard some of your friends mentioning Prowly and you’d like to find out why they chose our app? Here are the top ten reasons why the PR industry thrives working with us. Enjoy!
What’s the Difference Between a Group and a Segment? A Few Words on Organizing Your Contacts Database

Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”May this quote be a good guiding spirit for this article.
How to Manage a Successful Follow-up with Prowly PR Software

People tend to have extreme feelings about it: some love it, others hate it. But one thing’s for sure: a good follow-up is what helps secure outstanding coverage, establish new relations, and provide some unknown details about your contacts. Are you wondering how it’s done and where to start? Sit back and plan the process carefully before you decide to approach someone with the infamous “Did you receive my press release?” question.
Set Up Your Prowly Account in 90 Minutes

Hi there! Imagine this: you’re at work early in the morning. You open your laptop, brew some coffee, and launch just one app. At startup, it displays all the stats generated recently by your press room or online magazine. It tells you which press release or article was the most popular among your readers and which contacts from your list have read it just recently. Your next release is scheduled before lunch. You can go grab a bite, the app will take care of everything. This is just a small example of what you can do with Prowly, the software you’re about to test out. In this guide, we’d like to show you how to master its basics and implement it to your everyday work routine effectively.
8 Rules for Designing a Brand Journal on Prowly 💝

The Brand Journal module powered by Prowly is most frequently used to serve as an online press center. Due to its flexibility, it may also be used for writing a blog or running a brand’s online magazine. Some clients also use it to build an entire website. Here are some simple rules to help you create a useful and clean online service, regardless of the role it is intended to play for your audiences.
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