Prowly is on the verge of launching a new add-on which will allow you to make your outreach as impactful as possible. From now on, your media database research will be backed by intelligent technology.
Prowly’s Media Discovery add-on is an inside-app search engine which enables the user to browse through a massive media database. You can narrow down your search criteria to find the right people to hear your story. You can also identify and engage with your brand’s most important audience members with the Influence Score.
Interested? Get to know some more details about Prowly’s Media Discovery add-on.
Interested? Get to know some more details about Prowly’s Media Discovery add-on.
Effectively target journalists and news outlets around the world
With the search tool, you can find the right audiences for your stories. Let’s say you want to conquer a new market or you would like to expand your coverage in a specific location or industry. Just type the keyword you’d like to focused on the most, for example, “marketing” or “lifestyle”, and add location. Media Discovery will serve the results immediately by putting together a list of journalists, influencers and bloggers who meet your needs.
When searching fo your contacts, type the most relevant criteria in the search bar.
Don’t buy a pig in a poke
As soon as you see the search results, you get overall information about how many contacts met your search criteria with brief information about each of them. After activating the full access, you can see all the contacts’ details, such as:
- email address,
- phone number,
- outlet,
- address,
- languages they speak,
- topics they usually cover,
- and social media profiles.
Among the available information about the contacts, you can also find the Influencer Score which allows you to check out how much authority a given source has on the web.
Manage new contacts in a smart way
Finding the right contacts is a perfect first step. After that just can add them to your Prowly media contacts database and manage the new contacts altogether with your own database. If you don’t have your own media contacts database in Prowly, then Media Discovery contacts will fill in the gap. Everything in one place.
If you decide to assign the found contact to your media database, you can choose existing groups to add them to or create new group of recipients.
When Media Discovery contacts become part of your Prowly audience, you still can group and segment them to be sure your mailings are properly targeted. Some of the contact's data are not possible to edit. It is because auto-update.
You can add your new contacts to existing or new groups of recipients.
Pitch only to people who care and make sure you don’t burn any bridges
After you find the right contacts and create effectively targeted media lists, go ahead and share your story with them. Remember that these are your new recipients and perhaps it’d be good to approach them in a tailored way. If you’re pitching to people that don’t know you, it is advisable to:
- introduce yourself,
- use a “personalized greeting” like “Hi John” or “Dear Mrs. Smith”,
- make sure that your content is appealing—perhaps you can use the Embed Story option when crafting your email body,
- if you operate in a GDPR-compliant environment, remember to include a disclaimer clause to inform your audience on who processes their data and why,
- treat it as the first step to building a long-term relationship.
Measure the results and adjust your next steps
Having distributed your materials to the people you care about, have a look at the statistics. How did they interact with your pitch? Try to respond to the results and set up a follow-up campaign. You have the data about Open and Click rates, so it’s easy to see who is engaged. It’s worth making use of the Contact Notes field, where you can store all valuable information about your contacts. This is an ongoing process.