Crafting press releases with Prowly is like building Lego objects. To create a whole new piece of writing, you must add different types of elements together in order to ultimately give life to a visually consistent and interesting piece of content. We’ve examined which press release elements are most commonly used by Prowly users. Find out for yourself, which popular functions and those less frequently used we’ve presented in the context of the upcoming changes to our Story Creator.
It will hardly come as a surprise to anyone that the most frequently added element is… the paragraph. It constitutes the building block of almost every press release, although we’re well aware that more and more users “read” with their eyes.
#2 Gallery & Image
#3 Subheading A, Subheading B
Your press release will also benefit from…
Social media content (Facebook, Instagram, Tweet, YouTube, Vimeo, GIF)
Smart links (Custom URL)
Middle hero video & middle hero image (Full-width video, Full-width image)
Divider & CTA button
The new Story Creator will keep what’s good and popular and allow you to add new elements (check out the full list of functions here). The mechanics of certain actions will also change. But before we implement the changes, we will present them in a more interactive form, e.g., during webinars or in the form of videos, so if this topic is something you’d be interested in, stay tuned! Remember, you can still test <link> our new solutions before their release!
Customer Success Manager at Prowly