Before you send a mailing, you have to make some choices — think what title to give, what to put in the message, and who should the recipients or your press release should be. All these decisions will ultimately result in a mailing, the effects of which should be measured by analyzing your mailing statistics.
What data can you find in your mailing statistics?
Mailing statistics summary in Prowly
Mailing statistics - basic details
Email bounce means that for some reason your message could not be delivered successfully to the recipient and thus was returned to the sender. The reasons for this may be permanent (hard bounce), which means that there’s no way you can eliminate them, e.g. the recipient’s email address does not exist. A temporary delivery issue results in a soft bounce, which means the reason for this may be handled, e.g. the recipient’s mailbox is full. If you’d like to learn the exact cause of an email bounce, go to the contact’s card and look into the activity logs.
Follow up statistics
A/B test results