Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”May this quote be a good guiding spirit for this article.
If you go to Audience, see Groups, Filters and Segments in Manage section
Check out a video I made via Loom
Fine, the filters are all set. Now, what to do to avoid creating them from the scratch next time?
Click rate filter in action
By means of this button you are able to save the filtering results as segment
This is how you can filter out your bouncing contacts
The features of Groups and Segments are illustrated in the table below:
|Do the contacts need to have something in common?||No, you can create a group consisting of contacts of your choice||Yes, e.g., the same tag|
|Are there any limitations on the number of contacts?||No, you can add as many contacts as you like||No, a segment can consist of any number of contacts|
|How to add contacts?||Manually, that is by ticking the checkbox next to the contact and selecting “Add to group”||Automatically, which means that when a contact meets a specific criterion for creating a segment, it will be added automatically.|
|How to delete contacts?||Manually, that is by entering the contact card and deleting the group (Read more here: http://help.prowly.com/audience-pitch/how-to-delete-a-contact-from-group)||Automatically, which means that when a given contact ceases to meet the segment criterion, it will be deleted|
|Can I send a mailing?||Yes. To send a Pitch, you must first create a group or a segment – you can send a mailing to several groups or segments at once|
|How do I create one?||Manually, by ticking contacts and selecting “Add to group”||By using filters and selecting “Save as segment”|
|Is the number of contacts fixed or variable?||Fixed, until you remove or add contacts manually||Dynamic, depending on the number of contacts meeting the criteria|