People tend to have extreme feelings about it: some love it, others hate it. But one thing’s for sure: a good follow-up is what helps secure outstanding coverage, establish new relations, and provide some unknown details about your contacts. Are you wondering how it’s done and where to start? Sit back and plan the process carefully before you decide to approach someone with the infamous “Did you receive my press release?” question.
Grab a cup of fresh coffee.
Head of Comms at Prowly.com