A Thing About My Favourite Superheroes in PR
Reading the news today does not exactly leave you feeling optimistic. […] Your heart breaks for every person who is touched by these tragedies. […] But these events—as awful as they are—have happened in the context of a bigger, positive trend. On the whole, the world is getting better. This is not some naively optimistic view; it’s backed by data. […] So why does it feel like the world is in decline? I think it is partly the nature of news coverage. Bad news arrives as drama, while good news is incremental—and not usually deemed newsworthy.
Stephen Waddington, Partner and Chief Engagement Officer at Ketchum
Iliyana Stareva, Global Partner Program Manager at Hubspot
Gini Dietrich, CEO of Arment Dietrich, founder of SpinSucks.com
Tilo Bonow, Founder and CEO at Piabo
Wendy Marx, President at Marx Communications
Rich Leigh, Founder at Radioactive PR, author of the book “Myths of PR”