Press releases are a great source of SEO content due to their natural character which matters a great deal in SEO activities. Prowly’s Brand Journal, apart from having an image-related function, may become a source of quality traffic to your website. The success of such activities depends primarily on a good SEO strategy and consistency in its application. Below, you will find some practical tips on how to use Brand Journals to rank your content in the top spots of the search ranking.
Before you start
How to connect your SEO strategy with your PR strategy?
SEO and PR are online marketing segments which overlap. Learn how to connect your SEO and PR strategies and how to understand the way they’re interrelated
What you don’t have to worry about anymore thanks to Prowly
Brand Journal’s SEO friendly structure
Great page speed
Pro tip: When publishing images on your Brand Journal—if it’s possible, try to use the JPG format (it’s lighter than PNG) in the RGB color scheme (it’s friendlier than CMYK which is dedicated for printed materials)
- Kamil Skrzypiński, Software Developer at Prowly.
Full responsiveness
What you should keep in mind 🔥
Define the SEO settings of your Brand Journal

Stories -> Brand Journals -> Settings
Transfer the Brand Journal to your domain

Stories -> Brand Journals -> Settings
Make sure you define the H1 and H2 of your Brand Journal’s home page

Stories -> Brand Journals -> Settings
Make sure you define the H1 and H2 of your content

Story Creator
Use tags

New Story
Link, link, link
Smart and Easy PR CRM
Tools to create press releases, brand newsrooms and send out data-driven PR pitches. Request a free demo today and join thousands of PR teams all over the world already using Prowly.
Pro tip: Videos published on YouTube foster SEO. If you have any video materials at hand, you may post them as separate Stories, by adding a title and description and using the Middle Hero Video to embed the material.
Link Building Fundamentals for Brand Journals - New Ebook from Prowly App - Prowly Journal
You have great content but don’t know how to reach readers? We’re excited to introduce to you our brand new ebook, a powerful tool for improving your online PR efficiency with Prowly Brand Journals.