How Prowly Supports SEO

06 September 2017

Press releases are a great source of SEO content due to their natural character which matters a great deal in SEO activities. Prowly’s Brand Journal, apart from having an image-related function, may become a source of quality traffic to your website. The success of such activities depends primarily on a good SEO strategy and consistency in its application. Below, you will find some practical tips on how to use Brand Journals to rank your content in the top spots of the search ranking.

Before you start

The reasons why your SEO and PR strategies should be connected were listed by Damian Sałkowski, among others, via our Prowly Magazine:

How to connect your SEO strategy with your PR strategy?

SEO and PR are online marketing segments which overlap. Learn how to connect your SEO and PR strategies and how to understand the way they’re interrelated

If you’re already familiar with this stuff, start by defining some keywords that will be used in optimizing your content to rank well on search engines. How to select them? If you already have a list of keywords, all you need to do is implement your strategy in the Brand Journal and the content you publish.

What you don’t have to worry about anymore thanks to Prowly

Brand Journal’s SEO friendly structure

Your SEO efforts are affected not only by the content itself but also by the structure of your site. In a nutshell, Prowly’s Brand Journals were designed to give you the confidence that the search engine will detect the subject of your release.

Great page speed

One of the most important factors determining SEO friendliness is page speed. You can check your page speed here.

Average page speed of Prowly’s Brand Journals is 98/100—both for mobile and desktop versions—which means that it is convenient for all users and does not require any additional structure optimization.

Just bear in mind that your page speed is also determined by the size of graphic files you add to your content, e.g. as attachments to your press releases or press kits. In particular, this concerns images.

Pro tip: When publishing images on your Brand Journal—if it’s possible, try to use the JPG format (it’s lighter than PNG) in the RGB color scheme (it’s friendlier than CMYK which is dedicated for printed materials)

- Kamil Skrzypiński, Software Developer at Prowly.

Full responsiveness

It goes without saying that the role of responsiveness in web design is vital—today, it’s a must-have. 50% of online traffic is now generated by mobile devices. The responsiveness of our Brand Journal ensures that the way you experience content will be the same regardless of whether you’re opening it on a mobile device or your PC.

What you should keep in mind 🔥

Define the SEO settings of your Brand Journal

Enter the SEO title (the title of the Brand Journal that will pop up in the search engine), SEO description (the description of your Brand Journal in the search engine) and add keywords (the ones you’ve defined at the stage of outlining your strategy). Don’t forget to add the ID of your Google Analytics account to include your Brand Journal’s traffic statistics & analytics.

Stories -> Brand Journals -> Settings

Transfer the Brand Journal to your domain

You may keep the Brand Journal on our subdomain or use the Prowly subdomain. Our domain is quite powerful due to our search history, however, transferring the Brand Journal to your own subdomain is a better solution. Doing so will improve your domain’s authority in Google. Click here to get more information on how to make this transfer happen.

Stories -> Brand Journals -> Settings

Make sure you define the H1 and H2 of your Brand Journal’s home page

H1 and H2 heading tags are more or less the same as the title and the lead of a press release but refer specifically to SEO. These two elements affect the ranking of websites and web pages in the search engine. The equivalent of H1 in Prowly is the title of the Brand Journal, and of H2—Welcome Greetings. Remember to include your keywords in both of these fields.

Stories -> Brand Journals -> Settings

Make sure you define the H1 and H2 of your content

Just like in the case of H1 and H2 (you should remember to enter your keywords there), make sure you use your keywords when coming up with the titles and leads of your press releases or other pieces of content published in your Brand Journal (Stories). Of course, you should keep a cool head—your stories must be natural and engaging. We recommend using keywords as long as they don’t affect the quality of your text.

Story Creator

Use tags

When creating any piece of content, you can add tags to your Stories and enable their display. Remember about tags—they will serve as additional links in the search engine. Ideally, the tags should be consistent with your keywords.

New Story

Link, link, link

Google appreciates links to high-quality websites with a long search history. Add references to such sites in your releases. Our Story Creator enable different ways of linking external content—all have proper attributes that enable tracking in the search engine.

The link may be added inside the paragraph or embedded as a completely separate element:

Smart and Easy PR CRM

Tools to create press releases, brand newsrooms and send out data-driven PR pitches. Request a free demo today and join thousands of PR teams all over the world already using Prowly.

Pro tip: Videos published on YouTube foster SEO. If you have any video materials at hand, you may post them as separate Stories, by adding a title and description and using the Middle Hero Video to embed the material.

You may find more information on how to select keywords and foster SEO with your brand newsroom in our e-book which we published some time ago:

Link Building Fundamentals for Brand Journals - New Ebook from Prowly App - Prowly Journal

You have great content but don’t know how to reach readers? We’re excited to introduce to you our brand new ebook, a powerful tool for improving your online PR efficiency with Prowly Brand Journals.

Joanna Drabent

CEO & co-founder at Prowly

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