AB tests are a good way to find the best way of doing things. It’s been widely used by marketing so far, but there’s no reason why PRs should embrace it as well. Whatever you do, it’s always good to constantly seek improvement – and that’s what AB tests are built for!
How to choose the best email headline
How to choose the best place for your CTA button
How to choose the best email copy
Remember that your audience list should have at least 100 contacts for your AB testing to be reliable.
Head of Communication at Prowly.com