The brand newsroom is a tool that has permanently permeated the PR DNA of online brand presence. It is no longer a nice-to-have, but more like a must-have for effective PR communication on the web. Brand newsrooms build audiences around their brands online – and it’s not only bloggers and journalists, but very often the target audience themselves. Check out the best brand newsroom examples of using Prowly’s Brand Journal function. Take a look at how the Polish branches of global brands such as Spotify, IKEA, and National Geographic use it to their full advantage.
The role of a brand newsroom is to bring all these channels together, creating a heartbeat for brand communication.
Spotify Brand Journal
These types of activities, referred to as brand journalism, represent a style of writing about the brand akin to a journalistic narrative. All the social media channels of the brand are naturally integrated in the magazine, which also has a special VIP section, with access to exclusive materials for selected viewers and a special newsletter sign-up.