Allegro’s communication team improves efficiency and keeps the audience informed – With Paweł Klimiuk, Corporate Communication Director and Michał Bonarowski, Senior PR Brand Manager at Allegro.pl.
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Nowadays brands often turn away from using traditional PR tools – such as press releases – in favour of building and developing brand channels, which allows them to narrate their stories in a manner adjusted to the end customer. Brand journalism is a style of content creation leveraging journalistic techniques, designed for brands to narrate their stories in an engaging way.
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It turns out that we don’t have the kind of restrictions other media have to deal with, like those connected with the advertising department policy or the editorial line.
says Michał Bonarowski.
We have our own clear editorial line – we want to talk about the joy of shopping. Basically, we’re using the same methods as traditional media to show the end customer how much fun it is to shop online, how to be a smart shopper and how to learn something while you’re at it.
adds Michał Bonarowski.