An analysis by Prowly provides the ultimate day & time combination for PR pros to send out their news
“Data provides knowledge, and knowledge about the audience is crucial in media relations” says Joanna Drabent, CEO & Co-founder of Prowly.com. “Our research gives data for what we already expected: even the best story may get buried in journalists’ inboxes if sent out at the wrong moment.”
Here's a handy infographic you can print out and hang next to your desk:
The analysis was conducted in July 2016. 7 603 email campaigns were analyzed.
Prowly is an online platform for PR pros, content marketers and brand journalists designed to streamline their communications efforts. At the heart of Prowly’s technology is what the company calls a Brand Journal, which enables companies and agencies to put all of their press releases, social and video channels, photos and blog posts in one place that tells their brand story on a continual basis. Prowly also provides tools for audience & media database management, along with campaign tracking and analytics. Several hundred professionals already use Prowly, including PR team members for brands such as IKEA, Spotify, Deloitte Digital and National Geographic.
Prowly has been established in May 2013 in Warsaw, Poland, where it now holds the leader position in the PR Software market. The startup currently employs seventeen people across its offices in Warsaw and Lodz (Poland), and Boston, Massachusetts. In January 2016, Prowly raised $1.1 M series pre-A funding to introduce the product abroad.