This new addition places Prowly as a complete PR workflow tool with a focus on addressing the needs of modern PR professionals.
Our strategic goal is to become the market leader in the PR software industry. By launching Media Monitoring, we are turning our vision into reality and addressing one of the biggest challenges in the modern public relations world - measuring the impact of your PR initiatives. Many of our customers face this problem and we’re excited to provide them with a solution by releasing one of the biggest product updates in Prowly’s history
said Joanna Drabent, Prowly’s Chief Executive Officer
All PR professionals should have access to concrete metrics and evaluate their earned media value. Since we’re a part of Semrush, we had the opportunity to use their technological assets, integrate many highly-differentiated solutions which are already available to marketers and transform them into relevant, useful, and most importantly, affordable metrics to meet the needs of all PR professionals
said Sebastian Przyborowski, Prowly’s Chief Product Officer